IPK International
International Tourism Consulting Group
World / European Travel Monitor® - the world's largest provider of primary int'l tourism & travel data

World Travel Monitor® Forum

The World Travel Monitor® Forum – now more commonly known as the Pisa Forum – is organized annually by IPK International and attracts more than 55 participants from around the world.

 
The primary objective of the meeting is to analyze the state of the travel industry in the current year (2009) – identifying important demand trends in key and emerging source markets, new growth segments and markets, the impact of various types of travel risks and how to get them under control – and assess prospects for the coming year (2010). 

All authorities on world tourism, the attending participants are heads of marketing and research departments for international tourism bodies such as the World Tourism Organization (UNWTO) as well as national tourism organizations mainly from all over Europe but also from destinations much further afield such as Brazil, Canada, Thailand and Kazakhstan, regional tourism associations (Flanders, the Austrian and Italian Tyrol, etc.), research institutes and private companies in travel, tourism and related sectors. 

As such represented are: Washington-based Office of Travel and Tourism Industries (U.S. Department of Commerce) and Travel Industry Association of America (TIA); the Japan Travel Bureau (JTB) Foundation; Business Strategy & Marketing Commercial Airplane of The Boeing Company; Hospitality Advisory Services of Ernst & Young, the Fraunhofer Institute and other third-level institutions, Messe Berlin (ITB); Ascend, part of Airclaims Information and Consultancy, and many others.

These participants – coming from more than 30 countries throughout all regions of Europe, plus sub-Saharan Africa, North and South America, Southeast and Central Asia – as always represent a multi-national, multi-disciplinary group of specialists who give the Pisa Forum a growing reputation as the annual 'think tank' of the global tourism industry.

A summary report is compiled each year, commissioned by ITB Berlin (now for the fifth consecutive year in cooperation with IPK International), providing an overview of the wealth of information on travel and tourism demand exchanged by the participants in Pisa and highlighting the main conclusions of two full days of intensive discussion and debate.

The 17th annual World Travel Monitor Forum was held again this year as usual in San Giuliano Terme near Pisa, Italy, November 5-6, 2009.

NB: The meeting is exclusively for members of the IPK-ETC Pool Agreement and other clients of the World Travel Monitor®.