Tourism Marketing

We are a specialist for strategic and operational tourism marketing and masterplanning - worldwide.

We develop marketing strategies, marketing plans, tourism forecasts and business development concepts on a regional, national and international level. Our marketing studies are based on qualitative and / or quantitative market research, combined with extensive marketing and tourism know-how.

Tasks and examples of strategic and operational tourism marketing

Development of basic marketing guidelines
Defining marketing objectives / forecasts
Identification of new business / market opportunities
Selection of priority markets / defining core markets
Development of competitive market strategies, expansion / penetration strategies
Image strategy / image study
Market positioning (USP) / tourism brands
Product strategies / product development / product re-launch / new products
Quality improvement programs
Strategies and measures for sustainable tourism development
Price strategies / price positioning
Sales distribution concepts / new sales channels
Communication strategies / advertising concepts / agency briefing
Identification of future target groups / defining the core groups
Recommendations for marketing budgets

For further information about tourism marketing, please do not hesitate to contact us.