Tourism Marketing

We are a specialist for strategic and operational tourism marketing and masterplanning - worldwide.

We develop marketing strategies, marketing plans, tourism forecasts and business development concepts on a regional, national and international level. Our marketing studies are based on qualitative and / or quantitative market research, combined with extensive marketing and tourism know-how.

Tasks and examples of strategic and operational tourism marketing

• Development of basic marketing guidelines
• Defining marketing objectives / forecasts
• Identification of new business / market opportunities
• Selection of priority markets / defining core markets
• Development of competitive market strategies, expansion / penetration strategies
• Image strategy / Image study
• Market positioning (USP) / Tourism Brands
• Product strategies / product development / product re-launch / new products
• Quality improvement programs
• Strategies and measures for sustainable tourism development
• Price strategies / price positioning
• Sales distribution concepts / new sales channels
• Communication strategies / advertising concepts / agency briefing
• Identification of future target groups / defining the core groups
• Recommendations for marketing budgets

For further information about Tourism Marketing, please do not hesitate to contact us.