IPK International
International Tourism Consulting Group
World Travel Monitor®
- the world's largest provider of primary int'l tourism & travel data

Travel Research

IPK as an tourism research company is conducting qualitative and quantitative market research together with our partner institutes - worldwide. Our surveys are consumer as well as b2b-oriented.

Methods

  • Surveys representative of the population
  • Group discussions / focus groups
  • In-depth psychological interviews
  • Tourism expert interviews, travel trade interviews
  • On-site visitor surveys
  • Airport surveys
  • Advertising and product tests
    etc.

Full Services

  • Questionnaire
  • Field work / conducting interviews
  • EDP
  • Analysis incorporating conclusions and practical recommendations

Examples of Travel Research Projects

  • Market analyses / demand analyses
  • Analyses of future demand potential / tourism forecast analyses
  • Image analyses / motive analyses
  • Segment analyses
  • Product analyses
  • Price analyses
  • Target group research (typology / segmentation)
  • Customer satisfaction research
  • SWOT analyses
  • Competitor analyses
  • Marketing controlling / controlling of advertising campaigns
  • Trend analyses / tracking studies

For further information about Travel Research, please do not hesitate to contact us.