Travel & Tourism Market Research
We are conducting qualitative and quantitative market research together with our partner institutes - worldwide. Our surveys are consumer as well as b2b-oriented.
Methods
- Surveys representative of the population
- Group discussions / focus groups
- In-depth psychological interviews
- Tourism expert interviews, travel trade interviews
- On-site visitor surveys
- Airport surveys
- Advertising and product tests
etc.
Full Services
- Questionnaire
- Field work / conducting interviews
- EDP
- Analysis incorporating conclusions and practical recommendations
Examples of Tourism Research Projects
- Market analyses / demand analyses
- Analyses of future demand potential / tourism forecast analyses
- Image analyses / motive analyses
- Segment analyses
- Product analyses
- Price analyses
- Target group research (typology / segmentation)
- Customer satisfaction research
- SWOT analyses
- Competitor analyses
- Marketing controlling / Controlling of advertising campaigns
- Trend analyses / tracking studies
For further information about Tourism Research, please do not hesitate to contact us.
