Travel & Tourism Market Research

We are conducting qualitative and quantitative market research together with our partner institutes - worldwide. Our surveys are consumer as well as b2b-oriented.

Methods

Surveys representative of the population
Group discussions / focus groups
In-depth psychological interviews
Tourism expert interviews, travel trade interviews
On-site visitor surveys
Airport surveys
Advertising and product tests
etc.

Full Services

Questionnaire
Field work / conducting interviews
EDP
Analysis incorporating conclusions and practical recommendations

Examples of Tourism Research Projects

Market analyses / demand analyses
Analyses of future demand potential / tourism forecast analyses
Image analyses / motive analyses
Segment analyses
Product analyses
Price analyses
Target group research (typology / segmentation)
Customer satisfaction research
SWOT analyses
Competitor analyses
Marketing controlling / controlling of advertising campaigns
Trend analyses / tracking studies

For further information about Tourism Research, please do not hesitate to contact us.