International Tourism Consulting Group
World/European Travel Monitor^® - the world's largest provider of primary int'l tourism & travel data

World Travel Monitor^® / European Travel Monitor^® Data

The World / European Travel Monitor^® is an annual survey monitoring the outbound travel volume and travel behavior in all Western and Eastern European countries as well as in important American and Asian markets.

IPK International launched the World Travel Monitor^® in 1990 based on the European Travel Monitor^® - which today forms an integral part of the World Travel Monitor^®.

Based on surveys representative of the population in more than 50 countries, more than 500,000 interviews are conducted every year. Besides holiday trips, business trips and other private trips are also included in the survey (covering the total market).

The World Travel Monitor^® is a unique tourism database worldwide. No other surveys or official statistics offer such comprehensive and directly comparable data on European, American and Asian travel demand and travel behavior.

The countries / markets include:

International Travel Data: European Markets

Austria Belarus Belgium Bosnia Bulgaria Croatia Czech Republic Denmark Estonia Finland France Germany

Great Britain Greece Hungary Iceland Ireland Italy Latvia Lithuania Luxembourg Netherlands Norway Poland

Portugal Romania Russia Slovakia Slovenia Spain Sweden Switzerland Turkey Ukraine

 

International Travel Data: Other Markets (North / South America / Asia)

Argentina Bahrain Brazil Canada Chile China Hong Kong India Israel Japan

Kazakhstan Kuwait Malaysia Mexico Morocco Peru Saudi Arabia Singapore South Korea Taiwan

Thailand United Arab Emirates Uruguay USA And further travel destinations / regions / major cities worldwide

 

World / European Travel Monitor^® Content

The World / European Travel Monitor^® data is a basic tool for tourism strategies, marketing plans
and masterplans.

The following travel characteristics are surveyed in every market: 

Number of outbound trips / market volume Destination countries (worldwide) Destination regions / cities Purpose of trip Holiday types / segments Holiday motives / activities Type of business trip Length of trip Means of transportation (incl. low fare)

Airport of departure / airline Accommodation types / categories Booking behavior - Booking sites - Booking products - Booking period Internet usage Travel information sources Trips with children Travel season

Travel spending Target group / traveler profile - gender - age - education - income - children in household - size of household Regional focus markets Travel frequency Travel intensity

 

All World / European Travel Monitor^® data is available as

• Outbound travel data (trips abroad of a certain country)
• Inbound travel data / arrivals (trips to a specific country / destination)

The findings extracted from the World Travel Monitor^® can be provided in the form of standard tables or customized data packages and/or together with detailed analyses and recommendations.

 

The World Travel Monitor^® is conducted as a multi-client study by IPK International. Principal clients include ministries, tourist boards, tour operators, international hotel groups, advertising agencies, consultancies, and numerous other parties to the industry.

For further information about the World / European Travel Monitor^® please see:

• Travel Data Check List - detailed information about the available data, questions and researched countries.
• Travel Data Delivery / Prices
  
• Travel Reports / Products