IPK International
International Tourism Consulting Group
World / European Travel Monitor® - the world's largest provider of primary int'l tourism & travel data

Travel Monitor Reports / Products

 

Travel Market Reports 

Based on the World / European Travel Monitor® data, IPK International prepares

These Outbound and Inbound Travel Market Reports give a complete overview of the international travel volume and travel behavior of the respective source markets and / or destinations.

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Traveler Profiles

Based on World Travel Monitor® / European Travel Monitor® data IPK International prepares special

  • "Outbound Traveler Profiles"
    for 60 source markets worldwide
  • "Inbound Visitor Profiles"
    for more than 100 destination countries / regions / major cities worldwide

Traveler Profiles contain a sociodemographic target group profile of the outbound travelers per source market respectively of the visitors to a destination.
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European Tour Travel (Round Trips) Report

IPK's first edition of this report provides an overview of the dynamics, structures and target groups engaging in the Tour travel (round trips) undertaken by the Europeans and covers such aspects as market volume per source market, the top 10 Tour travel destinations, preferred types of transportation & accommodation, information & booking behavior, length of stay, spending habits, motives / activities during a round trip, target group profile, etc.
Report cost: 3,570 EUR
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South American Trips to Europe

For the first time ever, there is a comprehensive report on the travel behavior of the South Americans, enabling European destinations and other tourism players to build up their marketing strategies towards the South American market on hard market facts. The report is based on all important South American source markets (Argentina, Brazil, Chile, Uruguay, Paraguay, Peru, Ecuador, Colombia, Bolivia, Venezuela).
It gives an overview of the South American outbound market as a whole (market size ranking, main destination regions, etc.), as well as a detailed depiction of South American travel to Europe such as: The top 10 European travel destinations, purpose of trip & holiday types on trips to Europe, travel season, preferred types of accommodation, information & booking behavior, length of stay & spending habits, target group profiles of the South American travelers to Europe.
Report cost: 3,900 EUR
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European Air Travel Report

IPK's first and only edition of this report gives essential facts and figures about the characteristics of the outbound travel behavior of European air travelers including the volume / size of the European air travel market, traveler's spending habits, preferred destinations, purpose of trip, information & booking behavior, etc.
Furthermore, this report allows for a direct comparison of European air travel patterns regarding important European airlines and airports.
Thus, the report answers such questions as: Which airport / airline has the highest share of leisure / business travelers? Which airport / airline has the travelers with the highest / lowest spending per air trip (in total)? Where do travelers come from? How many domestic, cross-border (neighboring countries of origin) trips are made? Etc.
Report cost: 4,800 EUR
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European Luxury Travel Report

IPK's first edition of this report gives essential facts and figures about the characteristics of the outbound travel behavior of European Luxury Travelers (defined as travelers spending more than 400 Euros per night / person) including the volume/size per source market, spending habits, preferred destinations, types of holidays, accommodations and modes of transportation, etc. The report answers questions such as: How has European Luxury Travel developed in the last years? Where do Luxury Travelers come from? What are the top destinations? How is the per trip spending? What are the major booking sites? Which products / services are booked the most? Etc.
Report cost: 4,200 EUR
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European Long Haul Trips / Trips to Asia/Pacific

This report includes the latest findings on the European long haul travel market as a whole as well as on European travel to Asia/Pacific - differentiated by all trips and holiday trips. A general synopsis on the European long haul / Asia/Pacific travel market size is given as well as important European markets of origin, preferred long haul / Asia/Pacific destinations of the Europeans, detailed information about long haul / long haul holiday travel patterns, etc.
Report cost: 3,980 USD
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European Business and MICE Travel

This report provides an overview of the dynamics, structures and target groups engaging in European business and MICE travel (Meeting / Incentive / Convention / Exhibition) and covers such aspects as the market volume per source market and for the top 10 business / MICE destinations, preferred types of accommodation, length of stay, booking behavior, spending habits, etc.
Report cost: 3,570 EUR
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Asian Business and MICE Travel

This report provides an overview of the dynamics, structures and target groups engaging in Asian business and MICE travel (Meeting / Incentive / Convention / Exhibition) and covers such aspects as the market volume per source market and for the top 10 business/ MICE destinations, preferred types of accommodation, length of stay, booking behavior, spending habits, etc.
Report cost: 3,570 EUR
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European 'Golden Generation' Travel

This report details the characteristics of the outbound travel behavior of the more mature European travelers (55+ years old) including the volume/size per source market, their preferred destinations and spending habits, types of holidays, accommodations and
modes of transportation, etc.
Report cost: 3,570 EUR
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European 'Youth' Travel

This report details the characteristics of the outbound travel behavior of the young European travelers (15-29 years old) including the volume/size per source market, their preferred destinations and spending habits, types of holidays, accommodations and
modes of transportation, etc.
Report cost: 3,570 EUR
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"Generation Project" - A tourism forecast study about travel behavior in 2020

Consumer behavior in general - and hence also travel behavior - is influenced by consumer age. There will be drastic changes in the age structure of the population in different countries within the next few decades. How will these demographic changes influence travel behavior? IPK International has analyzed this question within the framework of a new forecast study focused on 2020. The outbound travel behavior of the Germans, British, French, Dutch, Italians, Belgians, Spanish, Swedish, Canadians, US-Americans and Russians was forecasted on the basis of the comprehensive World Travel Monitor data pool. Factors considered included the development of the population (age pyramid) as well as economic, social and touristic development scenarios. The results of this forecast study will help you to identify trends and changes in tourism at an early stage, and provide you with the opportunity to set the right course for the future at the right time. The Generation Project is designed as a multi-client study.
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