IPK International
International Tourism Consulting Group
World Travel Monitor®
- the world's largest provider of primary int'l tourism & travel data

World Travel Monitor® Data

The World Travel Monitor® is an annual survey monitoring the outbound travel volume and travel behavior in all Western and Eastern European countries as well as in important American and Asian markets.

IPK International launched the World Travel Monitor® in 1988 an hence extended the European Travel Monitor®.

Based on surveys representative of the population in more than 60 countries, more than 500,000 interviews are conducted every year. Besides holiday trips, business trips and other private trips are also included in the survey (covering the total market).

The World Travel Monitor® is a unique tourism database worldwide. No other surveys or official statistics offer such comprehensive and directly comparable data on European, American and Asian travel demand and travel behavior and for further travel destinations / regions / major cities worldwide.

The countries / markets include:

International Travel Data: Travel Data Western Europe & Travel Data Eastern Europe

The European Travel Monitor provides travel behavior data for 33 European markets:

  • Austria
  • Belarus
  • Belgium
  • Bosnia
  • Bulgaria
  • Croatia
  • Czech Republic
  • Denmark
  • Estonia
  • Finland
  • France
  • Germany
  • Great Britain
  • Greece
  • Hungary
  • Ireland
  • Italy
  • Latvia
  • Lithuania
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Romania
  • Russia
  • Serbia
  • Slovakia
  • Slovenia
  • Spain
  • Sweden
  • Switzerland
  • Turkey
  • Ukraine


International Travel Data: Travel Data America

  • Argentina
  • Bolivia
  • Brazil
  • Canada
  • Chile
  • Colombia
  • Ecuador
  • Mexico
  • Paraguay
  • Peru
  • Uruguay
  • USA
  • Venezuela


International Travel Data: Travel Data Asia and Travel Data Middle East

  • Australia
  • China
  • Hong Kong
  • India
  • Indonesia
  • Israel
  • Japan
  • Kazakhstan
  • Kuwait
  • Malaysia
  • Saudi Arabia
  • Singapore
  • South Korea
  • Taiwan
  • Thailand
  • United Arab Emirate

World Travel Monitor®/ European Travel Monitor® Content

The World / European Travel Monitor® travel data is a basic tool for tourism strategies, marketing plans
and masterplans.

The following travel characteristics are surveyed in every market: 

  • Number of outbound trips/market volume
  • Destination countries (worldwide)
  • Destination regions/cities
  • Purpose of trip
  • Holiday types/segments
  • Holiday motives/activities
  • Type of business trip
  • Length of trip
  • Means of transportation
  • Accommodation types/categories
  • Booking behavior
  • - Booking sites
    - Booking products
    - Booking period
  • Internet usage
  • Travel information sources
  • Trips with children
  • Travel season
  • Travel spending
  • Target group/traveler profile
    - gender
    - age
    - education
    - income
    - children in household
    - size of household
  • Regional focus markets
  • Travel frequency
  • Travel intensity


All World Travel Monitor® data is available as

  • Outbound travel data (trips abroad of a certain country)
  • Inbound travel data / arrivals (trips to a specific country / destination)

The findings extracted from the World Travel Monitor® can be provided in the form of standard tables or customized data packages and/or together with detailed analyses and recommendations.

Travel data can be delivered as follows:

  • Tables only
  • Microsoft® Excel®
  • Analyses + Tables
  • Presentation / seminar / workshop

 The World Travel Monitor® is conducted as a multi-client study by IPK International. Principal clients include ministries, tourist boards, tour operators, international hotel groups, advertising agencies, consultancies, and numerous other parties to the industry.

For further information about the World / European Travel Monitor® please see: