World Travel Monitor® Data
The World Travel Monitor® is an annual survey monitoring the outbound travel volume and travel behavior in all Western and Eastern European countries as well as in important American and Asian markets.
IPK International launched the World Travel Monitor® in 1988 an hence extended the European Travel Monitor®.
Based on surveys representative of the population in more than 60 countries, more than 500,000 interviews are conducted every year. Besides holiday trips, business trips and other private trips are also included in the survey (covering the total market).
The World Travel Monitor® is a unique tourism database worldwide. No other surveys or official statistics offer such comprehensive and directly comparable data on European, American and Asian travel demand and travel behavior and for further travel destinations / regions / major cities worldwide.
The countries / markets include:
International Travel Data: Travel Data Western Europe & Travel Data Eastern Europe
The European Travel Monitor provides travel behavior data for 33 European markets:
International Travel Data: Travel Data America
International Travel Data: Travel Data Asia and Travel Data Middle East
World Travel Monitor®/ European Travel Monitor® Content
The World / European Travel Monitor® travel data is a basic tool for tourism strategies, marketing plans
The following travel characteristics are surveyed in every market:
- Booking products
- Booking period
All World Travel Monitor® data is available as
- Outbound travel data (trips abroad of a certain country)
- Inbound travel data / arrivals (trips to a specific country / destination)
The findings extracted from the World Travel Monitor® can be provided in the form of standard tables or customized data packages and/or together with detailed analyses and recommendations.
Travel data can be delivered as follows:
- Tables only
- Microsoft® Excel®
- Analyses + Tables
- Presentation / seminar / workshop
The World Travel Monitor® is conducted as a multi-client study by IPK International. Principal clients include ministries, tourist boards, tour operators, international hotel groups, advertising agencies, consultancies, and numerous other parties to the industry.
For further information about the World / European Travel Monitor® please see: