Survey Results of 18 countries worldwide.

Two divergent travel trends marked the Americancontinent. In the first eight months of 2019 outbound travel from North America grewwith 4.5 per cent higher than the global average, while at minus three per centoutbound trips from Latin America witnessed a relatively strong decline. Overall year-on-year figures reveal a 3.5 per cent increase in outbound travel from the Americasas a whole. Destinations in Europe were clearly more in demand than trips to Asia.City breaks are still displaying above-average growth. For 2020 the World TravelMonitor® forecasts a continuous growth, at three per cent.

The press release can be downloaded here

During the first eight months of 2019 outbound trips from Europe rose by 2.5 per cent.Outbound trips from Eastern Europe recorded a higher growth rate than those fromWestern Europe. At plus seven per cent, city breaks registered a strong increaseagain. The increase in trips to Germany by four per cent was higher than theEuropean average. The first trend analyses of IPK’s World Travel Monitor® forecasthigher growth in outbound trips from Europe for 2020.

The press release can be downloaded here

Trips abroad from Asia are continuing to increase. After surging by seven per cent in 2018, during the first eight months of 2019 they rose by a further six per cent. This is in part due to international trips within Asia, which are a significant growth driver. Despite an anticipated decline in year-on-year growth, the prospects for 2020 remain good.

The press release can be downloaded here

What are the travel trends to look out for in 2019? – Answers to this question are provided in the latest ITB World Travel Trends Report 2018/2019. The report covers the main trends in outbound travel demand for the first eight months of 2018 together with estimates for the full year and initial forecasts for 2019. In addition, spotlights focus on the success story of city trips, the booming segment of cruise holidays and Halal Travel, which offers great growth potential for destinations around the world.

Under the following link the ITB World Travel Trends Report 18/19 can be downloaded in English.

After moderate growth rates of five per cent in 2017, Asia is picking up again with an increase of eight per cent in the first eight months of 2018. A key growth driver has been travel within Asia, which outperforms all other regions and increased by ten per cent. The outlook for 2019 remains positive, but is suggesting a slow-down in growth compared to 2018 so far. These are some of the key results of the first trend analysis of the World Travel Monitor®, conducted by IPK International and commissioned by ITB Berlin.

The press release can be downloaded here

2018 has been a strong year for the tourism industry, which has registered uninterrupted growth in international trips around the world. In the first eight months of 2018, international outbound trips grew by six per cent worldwide, with Asia and South America recording the highest increases. The outlook is also positive for 2019, where further growth can be expected. These are the first trend results of the World Travel Monitor® by IPK International, which were prepared on behalf of ITB Berlin.

The press release can be downloaded here

In 2017, outbound trips of Millennials grew by 15% compared to the previous year and therefore twice as strong as the total market, according to a special analysis of IPK`s World Travel Monitor®, commissioned by ITB Berlin. After Baby Boomers and Generation X, Millennials are the next big key market and the largest age group for international travel. They are technology-savvy, highly educated and grew up with internet and digital communication. Millennials love going on city trips, and (at least some) are willing to spend big on travelling, with now half of all luxury trips being made by Millennials.

The press release can be downloaded here

City trips worldwide grew four times as fast as total international holiday market over past 10 years – City breaks overtake Sun&Beach holidays – ITB Berlin and IPK International analyse worldwide demand for city breaks

The press release can be downloaded here

For the 14th year running, IPK International was teaming up with ITB Berlin as an official partner and hence, Rolf Freitag held the annual IPK World Travel Monitor® presentation at ITB Berlin on Wednesday, March 7.
Besides the presentation’s focus on global travel trends in 2017, it further included forecasts for 2018 and looked at aspects like overtourism or the current situation regarding terror threats.

The corresponding press release by IPK International based on the presentation at ITB Berlin 2018 can be downloaded both in English, German or Spanish.

Mass tourism hits quality of visitor experiences – Not only cities overcrowded – New solutions needed to manage global tourism growth – ITB Berlin and IPK International analyze trend topic 'overtourism'

Under the following link the press release can be downloaded in English or German.

Travelers continue to be concerned by terror threats when travelling - nevertheless the desire to travel is unbroken – City trips are growth driver in holiday segment worldwide. Further changes in the travel behavior can also seen in the first months of this year.

So far, 2017 has been a very good year for travel and tourism in Europe with very good growth in outbound trips and good performances by many destinations across the region over the first eight months of the year. Beach holidays have grown much more strongly than in 2016 but long-haul travel by Europeans has slowed down, including a downturn in trips to the USA from some European source markets. The "Trump Effect" can also be seen in tourism industry.

Although Asians are going on more international trips than ever, the growth rate has slowed this year after a 9 percent increase in 2016. The main trends over the first eight months of 2017 include a continued rise in sun & beach holidays, more city trips and a good comeback for travel to Europe after a downturn last year. The outlook for 2018 remains good with further mid-single-digit growth expected.

These were some of the results of the 25th World Travel Monitor® Forum in Pisa, Italy (November 9-10). At this exclusive industry meeting, initiated at the invitation of consultancy IPK International and supported by ITB Berlin, around 50 tourism experts and academics from around the world present the latest figures and current trends in international tourism.

Under the following links the press releases from IPK's World Travel Monitor® Forum can can be downloaded:

– “World - Positive growth trends recorded in 2017 so far" (Download the press release in English or German.)

– “Europe - Strong year for European outbound travel” (Download the press release in English or German.)

– “Steady growth for Asian outbound travel in 2017” (Download the press release in English or German.)

– “North American outbound travel grows strongly as Latin America makes good progress” (Download the press release in English or German.)

IPK’s World Travel Monitor® Data on European, Arabian, Asian, North and South American outbound travel behavior covering more than 90% of the international travel demand is now available for Travel Year 2016, including more than 60 outbound markets worldwide.

In addition, the latest 2016 version of the following Special Reports are now available as well:

- Report on European Long Haul Trips | Trips to Asia/Pacific
- Asian Business & MICE Travel Report
- European Business & MICE Travel Report
- World Luxury Travel Report
- European “Youth” Travel Report
- European Golden Generation Travel Report

If you are interested in obtaining latest Travel Data or one of our Special Reports, please do not hesitate to contact Madeleine Bullinger.

The ITB World Travel Trends Report 2016/2017 was again commissioned by ITB Berlin from IPK International, organizers of the 24th annual World Travel Monitor® Forum, held in San Giuliano Terme, near Pisa, Italy, in November 2016.

The report covers the main trends in outbound travel demand for the first eight months of 2016 together with estimates for the full year and initial forecasts for 2017, as presented at the Pisa Forum (as it is widely known).

In addition, spotlights amongst others focus on China & the transition of its outbound travelers into Western-style tourists, terrorism including strategies of tourist destinations in dealing with it, sharing accommodation & how Airbnb impacts cities as well as on Millennials, often seen as the next key market for generating future tourism growth.

The report in English can be found here. Happy reading!

The World Travel Monitor® final results of 2016 including the latest outlook for 2017 will be presented at the ITB Convention by Rolf Freitag, CEO of IPK International (see the program here).

We are excited to announce that our latest special reports based on 2015 data are now available for purchase. These reports provide the opportunity to obtain a detailed insight into a specific segment including a large mass of robust primary data from IPK’s World Travel Monitor®.

The latest reports are on:
– European Long Haul Trips/Trips to Asia/Pacific
– European Youth Travel
– European "Golden Generation" Travel

To all reports a “tailored” section can be added focusing on a specific destination.

If you are interested in the reports, please feel free to contact Madeleine Bullinger.

Commissioned by ITB Berlin, IPK International examined China`s outbound travel behaviour, drawing interesting conclusions:

In 2015, going on holidays was the most important reason for outbound trips and with Taiwan, South Korea, Thailand and Japan four of the Top 5 destinations of Chinese international travelers are located within Asia.
With an increase of 23 per cent in the number of international trips by the Chinese compared to the previous year, China`s growth in outbound travel is the world`s highest and several times the global average growth, shows the latest special evaluation of the World Travel Monitor®, commissioned by ITB Berlin.

The press release can be downloaded in English or German.

Close to half of all tourists worldwide are changing their travel behavior, demonstrates the latest special survey of IPK's World Travel Monitor®, commissioned by ITB Berlin.
The threat of terrorism influences the travel behavior of 40 per cent of international tourists although the results varied significantly depending on the source market. Moreover, differences were also noted between various traveler segments. Clearly, 2016 will show substantial shifts between travel destinations.

The press release can be downloaded in English or German.