PRESS
17 March 2022
UPTURN IN INTERNATIONAL TOURISM
In 2021, despite lockdowns and tight travel restrictions, outbound travel increased worldwide. Strong growth in travel in the second half of the year brought the upturn in international tourism. However, around the world and in the individual travel segments trends varied. Outbound travel of the Americans and Europeans saw double-digit growth last year, whereas in Asia it continued to decline. As regards travel in 2022: even taking into account the continuing uncertainties on the part of the pandemic and the crisis in Ukraine, current survey results reflect keen demand for holidays & travel in the coming months. Despite the current mood of crisis, the findings of the latest survey point to strong growth and a clear recovery.
The press release can be downloaded here
11 March 2021
After dramatic slump, high chances for a fast recovery of tourism industry
Following strong growth rates over the last 10 years the tourism industry, a flagship of the economy, has experienced a dramatic slump and is one of the worst-hit sectors in the year of the pandemic. Globally, outbound travel in 2020 declined by 70 percent. The losses varied depending on continent and travel segment. Thus, nature-oriented holiday types and trips by car performed significantly better during the pandemic than air travel or city breaks and round trips. Despite the drastic global decline in 2020, the latest survey results give hope for the upcoming year: two-thirds of outbound travelers worldwide intend to travel abroad again in 2021.
The press release can be downloaded here
30 July 2020
Germans want to travel abroad despite the coronavirus pandemic
ITB Berlin is to publish a special study by IPK on the impact of the Covid-19 pandemic on international travel behaviour – Germans’ interest in travel abroad remains high despite no vaccine being available – Car journeys and holidays close to nature are regarded as very safe – Great importance is attached to measures minimising the risk of coronavirus infection
The press release can be downloaded here
16 Jan 2020
Strong upward trend in India’s outbound travel
The strong growth in outbound trips from India continued seamlessly again into 2019.In particular, destinations within Asia benefited from this upward trend. As in Asiaoverall, holidays abroad are becoming increasingly popular in India too.The launch of ITB India in April 2020 emphasizes the importance of the Indian marketin the international scene. The event will put India’s growing travel industry in thelimelight. ITB India will be the gateway to the Indian travel market for internationalplayers to gain access to one of the fastest growing outbound market in Asia. Thelatest findings of the World Travel Monitor® by IPK International point to furthergrowth in outbound trips from India in 2020
The press release can be downloaded here
15 Jan 2020
Contrasting travel trends on the American continent
Two divergent travel trends marked the Americancontinent. In the first eight months of 2019 outbound travel from North America grewwith 4.5 per cent higher than the global average, while at minus three per centoutbound trips from Latin America witnessed a relatively strong decline. Overall year-on-year figures reveal a 3.5 per cent increase in outbound travel from the Americasas a whole. Destinations in Europe were clearly more in demand than trips to Asia.City breaks are still displaying above-average growth. For 2020 the World TravelMonitor® forecasts a continuous growth, at three per cent.
The press release can be downloaded here
20 Dec 2019
Increase in outbound trips from Germany
Despite Germany’s already high volume in outbound trips, the figures have grown bya further two per cent. Following a slump in recent years, trips from Germany toTurkey recorded double-digit growth. According to the latest findings of the WorldTravel Monitor® by IPK International, at eight per cent city breaks were the growthdriver in the holiday travel market.
The press release can be downloaded here
02 Dec 2019
Growth in outbound trips from Europe
During the first eight months of 2019 outbound trips from Europe rose by 2.5 per cent.Outbound trips from Eastern Europe recorded a higher growth rate than those fromWestern Europe. At plus seven per cent, city breaks registered a strong increaseagain. The increase in trips to Germany by four per cent was higher than theEuropean average. The first trend analyses of IPK’s World Travel Monitor® forecasthigher growth in outbound trips from Europe for 2020.
The press release can be downloaded here
15 Nov 2019
International Tourism continues to grow
As in previous years international tourism continues to grow in 2019, though not quiteas strongly as before. During the first eight months of this year outbound tripsincreased worldwide by 3.9 per cent, one percentage point below 2018. This year,Asia again recorded the highest growth in international travel, while Latin Americasaw a decline. Overall, the first trend analyses of IPK’s World Travel Monitor®indicate outbound travel will continue to grow also in 2020.
The press release can be downloaded here
21 Oct 2019
Asia remains the largest tourism growth market
Trips abroad from Asia are continuing to increase. After surging by seven per cent in 2018, during the first eight months of 2019 they rose by a further six per cent. This is in part due to international trips within Asia, which are a significant growth driver. Despite an anticipated decline in year-on-year growth, the prospects for 2020 remain good.
The press release can be downloaded here
06 Mar 2019
Press Release on IPK's Presentation at ITB Berlin – 6 March 2019
For the 15th year running, IPK International was teaming up with ITB Berlin as an official partner and hence, Rolf Freitag held the annual IPK World Travel Monitor® presentation at ITB Berlin on Wednesday, March 6.
Besides the presentation’s focus on global travel trends in 2018, it further included forecasts for 2019 and looked at aspects like overtourism or the current situation regarding terror threats.
The corresponding press release by IPK International based on the presentation at ITB Berlin 2019 can be downloaded both in English or German.
Besides the presentation’s focus on global travel trends in 2018, it further included forecasts for 2019 and looked at aspects like overtourism or the current situation regarding terror threats.
The corresponding press release by IPK International based on the presentation at ITB Berlin 2019 can be downloaded both in English or German.
05 Feb 2019
ITB World Travel Trends Report 18/19 - Now online!
What are the travel trends to look out for in 2019? – Answers to this question are provided in the latest ITB World Travel Trends Report 2018/2019. The report covers the main trends in outbound travel demand for the first eight months of 2018 together with estimates for the full year and initial forecasts for 2019. In addition, spotlights focus on the success story of city trips, the booming segment of cruise holidays and Halal Travel, which offers great growth potential for destinations around the world.
Under the following link the ITB World Travel Trends Report 18/19 can be downloaded in English.
11 Jan 2019
Latin America ahead of North America
With five per cent more international trips, outbound travel from the Americas has shown solid growth in 2018 with a plus of 5 per cent. In contrast to the previous year, where North American growth exceeded Latin America, the first eight months of 2018 reflected the contrary. While North American outbound travel increased by four per cent, Latin America was twice as strong with eight per cent more international trips. Looking at 2019, the latest results of the World Travel Monitor® by IPK International point to an uplift due to stronger growth in North America.
The press release can be downloaded here
09 Jan 2019
Strong year for Asian outbound travel
After moderate growth rates of five per cent in 2017, Asia is picking up again with an increase of eight per cent in the first eight months of 2018. A key growth driver has been travel within Asia, which outperforms all other regions and increased by ten per cent. The outlook for 2019 remains positive, but is suggesting a slow-down in growth compared to 2018 so far. These are some of the key results of the first trend analysis of the World Travel Monitor®, conducted by IPK International and commissioned by ITB Berlin.
The press release can be downloaded here
06 Dec 2018
European outbound travel grows by five per cent
Spain has been unable to maintain its strong growth of international visitors of recent years, while Turkey is attracting more holidaymakers again. Greece is also reporting rising visitor numbers. Following a steady decline in the past few years, tour holidays are back in favor with European tourists. Overall, European outbound travel grew by five per cent during the first eight months of the year. The outlook for 2019 is also positive. These are the first trend results of the World Travel Monitor® by IPK International, which were prepared on behalf of ITB Berlin.
The press release can be downloaded here
03 DEC 2018
International tourism continues its success story with solid growth
2018 has been a strong year for the tourism industry, which has registered uninterrupted growth in international trips around the world. In the first eight months of 2018, international outbound trips grew by six per cent worldwide, with Asia and South America recording the highest increases. The outlook is also positive for 2019, where further growth can be expected. These are the first trend results of the World Travel Monitor® by IPK International, which were prepared on behalf of ITB Berlin.
The press release can be downloaded here
14 NOV 2018
Halal tourism
Muslims are the world’s fastest-growing religious group and by 2030 will make up an estimated 25 per cent of the world’s population. Furthermore, in some Muslim-dominated markets there is a thriving middle class with growing buying power and a new consumer behavior. One effect has been an increase of international trips undertaken by Muslims, and strong growth can also be predicted for the years ahead. In a special evaluation of the World Travel Monitor®, commissioned by ITB Berlin, IPK International is analysing Halal tourism.
The press release can be downloaded here
25 OCT 2018
Millennials – Different or just young(er)!?
In 2017, outbound trips of Millennials grew by 15% compared to the previous year and therefore twice as strong as the total market, according to a special analysis of IPK`s World Travel Monitor®, commissioned by ITB Berlin. After Baby Boomers and Generation X, Millennials are the next big key market and the largest age group for international travel. They are technology-savvy, highly educated and grew up with internet and digital communication. Millennials love going on city trips, and (at least some) are willing to spend big on travelling, with now half of all luxury trips being made by Millennials.
The press release can be downloaded here
27 SEP 2018
Cruise holidays are booming!
Cruises have been a booming segment in recent years and a much-discussed topic in the travel industry. In 2017, about 27 million international cruises were undertaken worldwide. Looking at the past years, cruises increased more than twice as much as international holidays in general. The biggest growth in this industry is coming from Asia-Pacific, where the demand for cruise holidays has more than tripled since 2007. In a special evaluation of the World Travel Monitor®, commissioned by ITB Berlin, IPK International is analysing the booming cruise segment.
The press release can be downloaded here
18 SEP 2018
International City Trips - A Success Story (Press Release)
City trips worldwide grew four times as fast as total international holiday market over past 10 years – City breaks overtake Sun&Beach holidays – ITB Berlin and IPK International analyse worldwide demand for city breaks
The press release can be downloaded here
29 JUL 2018
IPK's Presentation at ITSS - International Travel Security Summit 2018 in Jerusalem
On October 8, 2018, Rolf Freitag, CEO of IPK International, will be speaking at the first ITSS - International Travel Security Summit in Jerusalem. The topic of the summit is “Tourism Marketing and Crisis Communication in a Turbulent World.”
ITSS is an innovative global summit on destination marketing and image management in an era of security instability, terrorism and crises. This pioneering summit looks at the intersections of tourism with terrorism and security, with regards to image management, crisis communication and recovery marketing. It is a meeting place for any tourism and hospitality decision maker, marketer, operator and security professional that may be affected by a crisis or a security event.
This summit is highly relevant and resonates with the entire industry. For more information and to register, please visit www.tourismsafety.org.
ITSS is an innovative global summit on destination marketing and image management in an era of security instability, terrorism and crises. This pioneering summit looks at the intersections of tourism with terrorism and security, with regards to image management, crisis communication and recovery marketing. It is a meeting place for any tourism and hospitality decision maker, marketer, operator and security professional that may be affected by a crisis or a security event.
This summit is highly relevant and resonates with the entire industry. For more information and to register, please visit www.tourismsafety.org.
07 MAR 2018
Press Release on IPK's Presentation at ITB Berlin – 7 March 2018
For the 14th year running, IPK International was teaming up with ITB Berlin as an official partner and hence, Rolf Freitag held the annual IPK World Travel Monitor® presentation at ITB Berlin on Wednesday, March 7.
Besides the presentation’s focus on global travel trends in 2017, it further included forecasts for 2018 and looked at aspects like overtourism or the current situation regarding terror threats.
The corresponding press release by IPK International based on the presentation at ITB Berlin 2018 can be downloaded both in English, German or Spanish.
Besides the presentation’s focus on global travel trends in 2017, it further included forecasts for 2018 and looked at aspects like overtourism or the current situation regarding terror threats.
The corresponding press release by IPK International based on the presentation at ITB Berlin 2018 can be downloaded both in English, German or Spanish.
01 FEB 2018
ITB World Travel Trends Report 17/18 - Now online!
BOOM OR BUST – Where is tourism heading? – Answers to this question are provided in the latest ITB World Travel Trends Report 2017/2018. Destination trends, overtourism, travel risk, muslim travel and luxury tourism are in the spotlight of this years report. Explore the top trends of the global travel industry!
Under the following link the ITB World Travel Trends Report 17/18 can be downloaded in English.
14 DEC 2017
17 NOV 2017
Health-oriented and medical tourism: Germany leading globally (Press Release)
Germany largest source market and leading destination – Outside of Europe, USA most popular destination for health vacations and medical tourism – “Reducing stress” main motive – ITB Berlin and IPK International analyze travel behavior of health-oriented and medical tourists.
Under the following link the press release can be downloaded in English or German.
13 NOV 2017
IPK's Travel Trends 2017/2018
(Press Releases)
Travelers continue to be concerned by terror threats when travelling - nevertheless the desire to travel is unbroken – City trips are growth driver in holiday segment worldwide. Further changes in the travel behavior can also seen in the first months of this year.
So far, 2017 has been a very good year for travel and tourism in Europe with very good growth in outbound trips and good performances by many destinations across the region over the first eight months of the year. Beach holidays have grown much more strongly than in 2016 but long-haul travel by Europeans has slowed down, including a downturn in trips to the USA from some European source markets. The "Trump Effect" can also be seen in tourism industry.
Although Asians are going on more international trips than ever, the growth rate has slowed this year after a 9 percent increase in 2016. The main trends over the first eight months of 2017 include a continued rise in sun & beach holidays, more city trips and a good comeback for travel to Europe after a downturn last year. The outlook for 2018 remains good with further mid-single-digit growth expected.
These were some of the results of the 25th World Travel Monitor® Forum in Pisa, Italy (November 9-10). At this exclusive industry meeting, initiated at the invitation of consultancy IPK International and supported by ITB Berlin, around 50 tourism experts and academics from around the world present the latest figures and current trends in international tourism.
Under the following links the press releases from IPK's World Travel Monitor® Forum can can be downloaded:
– “World - Positive growth trends recorded in 2017 so far" (Download the press release in English or German.)
– “Europe - Strong year for European outbound travel” (Download the press release in English or German.)
– “Steady growth for Asian outbound travel in 2017” (Download the press release in English or German.)
– “North American outbound travel grows strongly as Latin America makes good progress” (Download the press release in English or German.)
So far, 2017 has been a very good year for travel and tourism in Europe with very good growth in outbound trips and good performances by many destinations across the region over the first eight months of the year. Beach holidays have grown much more strongly than in 2016 but long-haul travel by Europeans has slowed down, including a downturn in trips to the USA from some European source markets. The "Trump Effect" can also be seen in tourism industry.
Although Asians are going on more international trips than ever, the growth rate has slowed this year after a 9 percent increase in 2016. The main trends over the first eight months of 2017 include a continued rise in sun & beach holidays, more city trips and a good comeback for travel to Europe after a downturn last year. The outlook for 2018 remains good with further mid-single-digit growth expected.
These were some of the results of the 25th World Travel Monitor® Forum in Pisa, Italy (November 9-10). At this exclusive industry meeting, initiated at the invitation of consultancy IPK International and supported by ITB Berlin, around 50 tourism experts and academics from around the world present the latest figures and current trends in international tourism.
Under the following links the press releases from IPK's World Travel Monitor® Forum can can be downloaded:
– “World - Positive growth trends recorded in 2017 so far" (Download the press release in English or German.)
– “Europe - Strong year for European outbound travel” (Download the press release in English or German.)
– “Steady growth for Asian outbound travel in 2017” (Download the press release in English or German.)
– “North American outbound travel grows strongly as Latin America makes good progress” (Download the press release in English or German.)
04 AUG 2017
REGISTRATION OPEN for 25th World Travel Monitor® Forum 2017
We are happy to announce that the 25th anniversary of IPK's World Travel Monitor® Forum in Pisa, Italy, will take place on the 9th and 10th of November 2017.
The World Travel Monitor® Forum is an insider meeting exclusively for a limited number of selected stakeholders from the international travel and tourism industry. The conference is organized every year by IPK International in cooperation with ITB Berlin - the world's leading tourism fair.
Topics among others will be:
- World Tourism Performance 2017 and first outlook 2018
- Latest information by UNWTO
- Overtourism
- Emerging Technologies in Travel
- Halal Tourism
- Trends in Luxury Hospitality
- Chinese Outbound Travel
REGISTRATION IS NOW OPEN.
If you have any questions about the event or would like to participate, please do not hesitate to contact Fenja Weberskirch.
The World Travel Monitor® Forum is an insider meeting exclusively for a limited number of selected stakeholders from the international travel and tourism industry. The conference is organized every year by IPK International in cooperation with ITB Berlin - the world's leading tourism fair.
Topics among others will be:
- World Tourism Performance 2017 and first outlook 2018
- Latest information by UNWTO
- Overtourism
- Emerging Technologies in Travel
- Halal Tourism
- Trends in Luxury Hospitality
- Chinese Outbound Travel
REGISTRATION IS NOW OPEN.
If you have any questions about the event or would like to participate, please do not hesitate to contact Fenja Weberskirch.
30 MAY 2017
2016 DATA & NEW REPORTS – NOW AVAILABLE
IPK’s World Travel Monitor® Data on European, Arabian, Asian, North and South American outbound travel behavior covering more than 90% of the international travel demand is now available for Travel Year 2016, including more than 60 outbound markets worldwide.
In addition, the latest 2016 version of the following Special Reports are now available as well:
- Report on European Long Haul Trips | Trips to Asia/Pacific
- Asian Business & MICE Travel Report
- European Business & MICE Travel Report
- World Luxury Travel Report
- European “Youth” Travel Report
- European Golden Generation Travel Report
If you are interested in obtaining latest Travel Data or one of our Special Reports, please do not hesitate to contact Madeleine Bullinger.
In addition, the latest 2016 version of the following Special Reports are now available as well:
- Report on European Long Haul Trips | Trips to Asia/Pacific
- Asian Business & MICE Travel Report
- European Business & MICE Travel Report
- World Luxury Travel Report
- European “Youth” Travel Report
- European Golden Generation Travel Report
If you are interested in obtaining latest Travel Data or one of our Special Reports, please do not hesitate to contact Madeleine Bullinger.
08 MAR 2017
Press Release on IPK's Presentation at ITB Berlin – 8 March 2017
For the 13th year running, IPK International was teaming up with ITB Berlin as an official partner and hence, Rolf Freitag held the annual IPK World Travel Monitor® presentation at ITB Berlin on Wednesday, March 8. Besides the presentation’s focus on global travel trends in 2016, it further included forecasts for 2017. .
The corresponding press release by IPK International based on the presentation at ITB Berlin 2017 can be downloaded both in English or German.
The corresponding press release by IPK International based on the presentation at ITB Berlin 2017 can be downloaded both in English or German.
12 JAN 2017
ITB World Travel Trends Report 2016/2017
The ITB World Travel Trends Report 2016/2017 was again commissioned by ITB Berlin from IPK International, organizers of the 24th annual World Travel Monitor® Forum, held in San Giuliano Terme, near Pisa, Italy, in November 2016.
The report covers the main trends in outbound travel demand for the first eight months of 2016 together with estimates for the full year and initial forecasts for 2017, as presented at the Pisa Forum (as it is widely known).
In addition, spotlights amongst others focus on China & the transition of its outbound travelers into Western-style tourists, terrorism including strategies of tourist destinations in dealing with it, sharing accommodation & how Airbnb impacts cities as well as on Millennials, often seen as the next key market for generating future tourism growth.
The report in English can be found here. Happy reading!
The World Travel Monitor® final results of 2016 including the latest outlook for 2017 will be presented at the ITB Convention by Rolf Freitag, CEO of IPK International (see the program here).
The report covers the main trends in outbound travel demand for the first eight months of 2016 together with estimates for the full year and initial forecasts for 2017, as presented at the Pisa Forum (as it is widely known).
In addition, spotlights amongst others focus on China & the transition of its outbound travelers into Western-style tourists, terrorism including strategies of tourist destinations in dealing with it, sharing accommodation & how Airbnb impacts cities as well as on Millennials, often seen as the next key market for generating future tourism growth.
The report in English can be found here. Happy reading!
The World Travel Monitor® final results of 2016 including the latest outlook for 2017 will be presented at the ITB Convention by Rolf Freitag, CEO of IPK International (see the program here).
19 DEC 2016
IPK's Travel Trends 2016/2017 (Press Releases)
Tourism is still on growth path despite terror attacks and political unrest. Although there is no impact on the overall volume of worldwide outbound trips this year, there are changes in the travel behavior as for instance Europeans play safe by switching destinations.
In addition, changes in Asian travel habits have been recognized, but – generally speaking – the Asian outbound travel boom will continue in 2017, according to the experts at IPK’s World Travel Monitor® Forum in Pisa, held 3rd - 4th of November 2016. Also, the US Outbound Travel speeds up - although Brazil crashes so far this year, but an upturn is expected. In addition, interesting results of the World Travel Monitor® show that Sharing Accommodation impacts cities more than hotels.
Under the following links the press releases from IPK's World Travel Monitor® Forum can be downloaded. The Forum is organized every year by IPK International in cooperation with ITB Berlin, the world's leading tourism fair.
– “Tourism on growth path despite terror” (Download the press release in English or German)
– “Europeans play safe by switching destinations”
(Download the press release in English or German)
– “Asian outbound travel boom to continue in 2017” (Download the press release in English or German)
– "US Outbound Travel speeds up - Brazil crashes, but upturn expected" (Download the press release in English or German)
– "Sharing Accommodation impacts cities more than hotels" (Download the press release in English or German)
In addition, changes in Asian travel habits have been recognized, but – generally speaking – the Asian outbound travel boom will continue in 2017, according to the experts at IPK’s World Travel Monitor® Forum in Pisa, held 3rd - 4th of November 2016. Also, the US Outbound Travel speeds up - although Brazil crashes so far this year, but an upturn is expected. In addition, interesting results of the World Travel Monitor® show that Sharing Accommodation impacts cities more than hotels.
Under the following links the press releases from IPK's World Travel Monitor® Forum can be downloaded. The Forum is organized every year by IPK International in cooperation with ITB Berlin, the world's leading tourism fair.
– “Tourism on growth path despite terror” (Download the press release in English or German)
– “Europeans play safe by switching destinations”
(Download the press release in English or German)
– “Asian outbound travel boom to continue in 2017” (Download the press release in English or German)
– "US Outbound Travel speeds up - Brazil crashes, but upturn expected" (Download the press release in English or German)
– "Sharing Accommodation impacts cities more than hotels" (Download the press release in English or German)
11 NOV 2016
IPK's Latest Special Travel Reports
We are excited to announce that our latest special reports based on 2015 data are now available for purchase. These reports provide the opportunity to obtain a detailed insight into a specific segment including a large mass of robust primary data from IPK’s World Travel Monitor®.
The latest reports are on:
– European Long Haul Trips/Trips to Asia/Pacific
– European Youth Travel
– European "Golden Generation" Travel
To all reports a “tailored” section can be added focusing on a specific destination.
If you are interested in the reports, please feel free to contact Madeleine Bullinger.
The latest reports are on:
– European Long Haul Trips/Trips to Asia/Pacific
– European Youth Travel
– European "Golden Generation" Travel
To all reports a “tailored” section can be added focusing on a specific destination.
If you are interested in the reports, please feel free to contact Madeleine Bullinger.
30 SEP 2016
Cruise tourists book more often with travel agencies and spend more money (Press Release)
In a special evaluation of the World Travel Monitor®, commissioned by ITB Berlin, IPK international examined interesting trends in cruise tourism:
In total, around 22 million cruises were made in 2015, which means an increase in the number of trips of 3 per cent compared to the previous year. Nearly a third of the global cruise tourists came from Europe.
The press release can be downloaded in English or German.
In total, around 22 million cruises were made in 2015, which means an increase in the number of trips of 3 per cent compared to the previous year. Nearly a third of the global cruise tourists came from Europe.
The press release can be downloaded in English or German.
13 SEP 2016
China’s desire to travel abroad remains unbroken (Press Release)
Commissioned by ITB Berlin, IPK International examined China`s outbound travel behaviour, drawing interesting conclusions:
In 2015, going on holidays was the most important reason for outbound trips and with Taiwan, South Korea, Thailand and Japan four of the Top 5 destinations of Chinese international travelers are located within Asia.
With an increase of 23 per cent in the number of international trips by the Chinese compared to the previous year, China`s growth in outbound travel is the world`s highest and several times the global average growth, shows the latest special evaluation of the World Travel Monitor®, commissioned by ITB Berlin.
The press release can be downloaded in English or German.
In 2015, going on holidays was the most important reason for outbound trips and with Taiwan, South Korea, Thailand and Japan four of the Top 5 destinations of Chinese international travelers are located within Asia.
With an increase of 23 per cent in the number of international trips by the Chinese compared to the previous year, China`s growth in outbound travel is the world`s highest and several times the global average growth, shows the latest special evaluation of the World Travel Monitor®, commissioned by ITB Berlin.
The press release can be downloaded in English or German.
22 AUG 2016
Family trips are on the rise (Press Release)
In a special evaluation of the World Travel Monitor®, commissionned by ITB Berlin, IPK International examined interesting trends in family trips abroad:
The number of European family outbound trips has grown over the last ten years despite facts like declining birth rates. Sun & Beach holidays remain the most popular type of family vacations but a change in travel destinations and an increase in requirements of family vacation have been identified.
The press release can be downloaded in English or German.
The number of European family outbound trips has grown over the last ten years despite facts like declining birth rates. Sun & Beach holidays remain the most popular type of family vacations but a change in travel destinations and an increase in requirements of family vacation have been identified.
The press release can be downloaded in English or German.
09 AUG 2016
Tourism in Times of Terror (Press Release)
Close to half of all tourists worldwide are changing their travel behavior, demonstrates the latest special survey of IPK's World Travel Monitor®, commissioned by ITB Berlin.
The threat of terrorism influences the travel behavior of 40 per cent of international tourists although the results varied significantly depending on the source market. Moreover, differences were also noted between various traveler segments. Clearly, 2016 will show substantial shifts between travel destinations.
The press release can be downloaded in English or German.
The threat of terrorism influences the travel behavior of 40 per cent of international tourists although the results varied significantly depending on the source market. Moreover, differences were also noted between various traveler segments. Clearly, 2016 will show substantial shifts between travel destinations.
The press release can be downloaded in English or German.
10 JAN 2016
ITB World Travel Trends Report 2015/2016
The ITB World Travel Trends Report 2015/2016 was again commissioned by ITB Berlin from IPK International, organizers of the 23rd annual World Travel Monitor® Forum, held at San Giuliano Terme, near Pisa, Italy, in late October 2015.
The report covers the main trends in outbound travel demand for the first eight months of 2015 together with estimates for the full year and initial forecasts for 2016, as presented at the Pisa forum (as it is widely known).
In addition, it focuses on various topics and market segments that were discussed at the forum. These included the growth of the Arabian outbound market and the continued strong performance of the city trips segment. Experts also held very timely discussions about how tourism destinations can recover from crises and the influential role of social media in the travel business.
The report in English can be found here. Happy reading!
The report covers the main trends in outbound travel demand for the first eight months of 2015 together with estimates for the full year and initial forecasts for 2016, as presented at the Pisa forum (as it is widely known).
In addition, it focuses on various topics and market segments that were discussed at the forum. These included the growth of the Arabian outbound market and the continued strong performance of the city trips segment. Experts also held very timely discussions about how tourism destinations can recover from crises and the influential role of social media in the travel business.
The report in English can be found here. Happy reading!
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