PRESS
14 NOV 2018
Halal tourism
Muslims are the world’s fastest-growing religious group and by 2030 will make up an estimated 25 per cent of the world’s population. Furthermore, in some Muslim-dominated markets there is a thriving middle class with growing buying power and a new consumer behavior. One effect has been an increase of international trips undertaken by Muslims, and strong growth can also be predicted for the years ahead. In a special evaluation of the World Travel Monitor®, commissioned by ITB Berlin, IPK International is analysing Halal tourism.
The press release can be downloaded here
25 OCT 2018
Millennials – Different or just young(er)!?
In 2017, outbound trips of Millennials grew by 15% compared to the previous year and therefore twice as strong as the total market, according to a special analysis of IPK`s World Travel Monitor®, commissioned by ITB Berlin. After Baby Boomers and Generation X, Millennials are the next big key market and the largest age group for international travel. They are technology-savvy, highly educated and grew up with internet and digital communication. Millennials love going on city trips, and (at least some) are willing to spend big on travelling, with now half of all luxury trips being made by Millennials.
The press release can be downloaded here
27 SEP 2018
Cruise holidays are booming!
Cruises have been a booming segment in recent years and a much-discussed topic in the travel industry. In 2017, about 27 million international cruises were undertaken worldwide. Looking at the past years, cruises increased more than twice as much as international holidays in general. The biggest growth in this industry is coming from Asia-Pacific, where the demand for cruise holidays has more than tripled since 2007. In a special evaluation of the World Travel Monitor®, commissioned by ITB Berlin, IPK International is analysing the booming cruise segment.
The press release can be downloaded here
18 SEP 2018
International City Trips - A Success Story (Press Release)
City trips worldwide grew four times as fast as total international holiday market over past 10 years – City breaks overtake Sun&Beach holidays – ITB Berlin and IPK International analyse worldwide demand for city breaks
The press release can be downloaded here
29 JUL 2018
IPK's Presentation at ITSS - International Travel Security Summit 2018 in Jerusalem
On October 8, 2018, Rolf Freitag, CEO of IPK International, will be speaking at the first ITSS - International Travel Security Summit in Jerusalem. The topic of the summit is “Tourism Marketing and Crisis Communication in a Turbulent World.”
ITSS is an innovative global summit on destination marketing and image management in an era of security instability, terrorism and crises. This pioneering summit looks at the intersections of tourism with terrorism and security, with regards to image management, crisis communication and recovery marketing. It is a meeting place for any tourism and hospitality decision maker, marketer, operator and security professional that may be affected by a crisis or a security event.
This summit is highly relevant and resonates with the entire industry. For more information and to register, please visit www.tourismsafety.org.
ITSS is an innovative global summit on destination marketing and image management in an era of security instability, terrorism and crises. This pioneering summit looks at the intersections of tourism with terrorism and security, with regards to image management, crisis communication and recovery marketing. It is a meeting place for any tourism and hospitality decision maker, marketer, operator and security professional that may be affected by a crisis or a security event.
This summit is highly relevant and resonates with the entire industry. For more information and to register, please visit www.tourismsafety.org.
07 MAR 2018
Press Release on IPK's Presentation at ITB Berlin – 7 March 2018
For the 14th year running, IPK International was teaming up with ITB Berlin as an official partner and hence, Rolf Freitag held the annual IPK World Travel Monitor® presentation at ITB Berlin on Wednesday, March 7.
Besides the presentation’s focus on global travel trends in 2017, it further included forecasts for 2018 and looked at aspects like overtourism or the current situation regarding terror threats.
The corresponding press release by IPK International based on the presentation at ITB Berlin 2018 can be downloaded both in English, German or Spanish.
Besides the presentation’s focus on global travel trends in 2017, it further included forecasts for 2018 and looked at aspects like overtourism or the current situation regarding terror threats.
The corresponding press release by IPK International based on the presentation at ITB Berlin 2018 can be downloaded both in English, German or Spanish.
01 FEB 2018
ITB World Travel Trends Report 17/18 - Now online!
BOOM OR BUST – Where is tourism heading? – Answers to this question are provided in the latest ITB World Travel Trends Report 2017/2018. Destination trends, overtourism, travel risk, muslim travel and luxury tourism are in the spotlight of this years report. Explore the top trends of the global travel industry!
Under the following link the ITB World Travel Trends Report 17/18 can be downloaded in English.
14 DEC 2017
17 NOV 2017
Health-oriented and medical tourism: Germany leading globally (Press Release)
Germany largest source market and leading destination – Outside of Europe, USA most popular destination for health vacations and medical tourism – “Reducing stress” main motive – ITB Berlin and IPK International analyze travel behavior of health-oriented and medical tourists.
Under the following link the press release can be downloaded in English or German.
13 NOV 2017
IPK's Travel Trends 2017/2018
(Press Releases)
Travelers continue to be concerned by terror threats when travelling - nevertheless the desire to travel is unbroken – City trips are growth driver in holiday segment worldwide. Further changes in the travel behavior can also seen in the first months of this year.
So far, 2017 has been a very good year for travel and tourism in Europe with very good growth in outbound trips and good performances by many destinations across the region over the first eight months of the year. Beach holidays have grown much more strongly than in 2016 but long-haul travel by Europeans has slowed down, including a downturn in trips to the USA from some European source markets. The "Trump Effect" can also be seen in tourism industry.
Although Asians are going on more international trips than ever, the growth rate has slowed this year after a 9 percent increase in 2016. The main trends over the first eight months of 2017 include a continued rise in sun & beach holidays, more city trips and a good comeback for travel to Europe after a downturn last year. The outlook for 2018 remains good with further mid-single-digit growth expected.
These were some of the results of the 25th World Travel Monitor® Forum in Pisa, Italy (November 9-10). At this exclusive industry meeting, initiated at the invitation of consultancy IPK International and supported by ITB Berlin, around 50 tourism experts and academics from around the world present the latest figures and current trends in international tourism.
Under the following links the press releases from IPK's World Travel Monitor® Forum can can be downloaded:
– “World - Positive growth trends recorded in 2017 so far" (Download the press release in English or German.)
– “Europe - Strong year for European outbound travel” (Download the press release in English or German.)
– “Steady growth for Asian outbound travel in 2017” (Download the press release in English or German.)
– “North American outbound travel grows strongly as Latin America makes good progress” (Download the press release in English or German.)
So far, 2017 has been a very good year for travel and tourism in Europe with very good growth in outbound trips and good performances by many destinations across the region over the first eight months of the year. Beach holidays have grown much more strongly than in 2016 but long-haul travel by Europeans has slowed down, including a downturn in trips to the USA from some European source markets. The "Trump Effect" can also be seen in tourism industry.
Although Asians are going on more international trips than ever, the growth rate has slowed this year after a 9 percent increase in 2016. The main trends over the first eight months of 2017 include a continued rise in sun & beach holidays, more city trips and a good comeback for travel to Europe after a downturn last year. The outlook for 2018 remains good with further mid-single-digit growth expected.
These were some of the results of the 25th World Travel Monitor® Forum in Pisa, Italy (November 9-10). At this exclusive industry meeting, initiated at the invitation of consultancy IPK International and supported by ITB Berlin, around 50 tourism experts and academics from around the world present the latest figures and current trends in international tourism.
Under the following links the press releases from IPK's World Travel Monitor® Forum can can be downloaded:
– “World - Positive growth trends recorded in 2017 so far" (Download the press release in English or German.)
– “Europe - Strong year for European outbound travel” (Download the press release in English or German.)
– “Steady growth for Asian outbound travel in 2017” (Download the press release in English or German.)
– “North American outbound travel grows strongly as Latin America makes good progress” (Download the press release in English or German.)
04 AUG 2017
REGISTRATION OPEN for 25th World Travel Monitor® Forum 2017
We are happy to announce that the 25th anniversary of IPK's World Travel Monitor® Forum in Pisa, Italy, will take place on the 9th and 10th of November 2017.
The World Travel Monitor® Forum is an insider meeting exclusively for a limited number of selected stakeholders from the international travel and tourism industry. The conference is organized every year by IPK International in cooperation with ITB Berlin - the world's leading tourism fair.
Topics among others will be:
- World Tourism Performance 2017 and first outlook 2018
- Latest information by UNWTO
- Overtourism
- Emerging Technologies in Travel
- Halal Tourism
- Trends in Luxury Hospitality
- Chinese Outbound Travel
REGISTRATION IS NOW OPEN.
If you have any questions about the event or would like to participate, please do not hesitate to contact Fenja Weberskirch.
The World Travel Monitor® Forum is an insider meeting exclusively for a limited number of selected stakeholders from the international travel and tourism industry. The conference is organized every year by IPK International in cooperation with ITB Berlin - the world's leading tourism fair.
Topics among others will be:
- World Tourism Performance 2017 and first outlook 2018
- Latest information by UNWTO
- Overtourism
- Emerging Technologies in Travel
- Halal Tourism
- Trends in Luxury Hospitality
- Chinese Outbound Travel
REGISTRATION IS NOW OPEN.
If you have any questions about the event or would like to participate, please do not hesitate to contact Fenja Weberskirch.
30 MAY 2017
2016 DATA & NEW REPORTS – NOW AVAILABLE
IPK’s World Travel Monitor® Data on European, Arabian, Asian, North and South American outbound travel behavior covering more than 90% of the international travel demand is now available for Travel Year 2016, including more than 60 outbound markets worldwide.
In addition, the latest 2016 version of the following Special Reports are now available as well:
- Report on European Long Haul Trips | Trips to Asia/Pacific
- Asian Business & MICE Travel Report
- European Business & MICE Travel Report
- World Luxury Travel Report
- European “Youth” Travel Report
- European Golden Generation Travel Report
If you are interested in obtaining latest Travel Data or one of our Special Reports, please do not hesitate to contact Madeleine Bullinger.
In addition, the latest 2016 version of the following Special Reports are now available as well:
- Report on European Long Haul Trips | Trips to Asia/Pacific
- Asian Business & MICE Travel Report
- European Business & MICE Travel Report
- World Luxury Travel Report
- European “Youth” Travel Report
- European Golden Generation Travel Report
If you are interested in obtaining latest Travel Data or one of our Special Reports, please do not hesitate to contact Madeleine Bullinger.
08 MAR 2017
Press Release on IPK's Presentation at ITB Berlin – 8 March 2017
For the 13th year running, IPK International was teaming up with ITB Berlin as an official partner and hence, Rolf Freitag held the annual IPK World Travel Monitor® presentation at ITB Berlin on Wednesday, March 8. Besides the presentation’s focus on global travel trends in 2016, it further included forecasts for 2017. .
The corresponding press release by IPK International based on the presentation at ITB Berlin 2017 can be downloaded both in English or German.
The corresponding press release by IPK International based on the presentation at ITB Berlin 2017 can be downloaded both in English or German.
12 JAN 2017
ITB World Travel Trends Report 2016/2017
The ITB World Travel Trends Report 2016/2017 was again commissioned by ITB Berlin from IPK International, organizers of the 24th annual World Travel Monitor® Forum, held in San Giuliano Terme, near Pisa, Italy, in November 2016.
The report covers the main trends in outbound travel demand for the first eight months of 2016 together with estimates for the full year and initial forecasts for 2017, as presented at the Pisa Forum (as it is widely known).
In addition, spotlights amongst others focus on China & the transition of its outbound travelers into Western-style tourists, terrorism including strategies of tourist destinations in dealing with it, sharing accommodation & how Airbnb impacts cities as well as on Millennials, often seen as the next key market for generating future tourism growth.
The report in English can be found here. Happy reading!
The World Travel Monitor® final results of 2016 including the latest outlook for 2017 will be presented at the ITB Convention by Rolf Freitag, CEO of IPK International (see the program here).
The report covers the main trends in outbound travel demand for the first eight months of 2016 together with estimates for the full year and initial forecasts for 2017, as presented at the Pisa Forum (as it is widely known).
In addition, spotlights amongst others focus on China & the transition of its outbound travelers into Western-style tourists, terrorism including strategies of tourist destinations in dealing with it, sharing accommodation & how Airbnb impacts cities as well as on Millennials, often seen as the next key market for generating future tourism growth.
The report in English can be found here. Happy reading!
The World Travel Monitor® final results of 2016 including the latest outlook for 2017 will be presented at the ITB Convention by Rolf Freitag, CEO of IPK International (see the program here).
19 DEC 2016
IPK's Travel Trends 2016/2017 (Press Releases)
Tourism is still on growth path despite terror attacks and political unrest. Although there is no impact on the overall volume of worldwide outbound trips this year, there are changes in the travel behavior as for instance Europeans play safe by switching destinations.
In addition, changes in Asian travel habits have been recognized, but – generally speaking – the Asian outbound travel boom will continue in 2017, according to the experts at IPK’s World Travel Monitor® Forum in Pisa, held 3rd - 4th of November 2016. Also, the US Outbound Travel speeds up - although Brazil crashes so far this year, but an upturn is expected. In addition, interesting results of the World Travel Monitor® show that Sharing Accommodation impacts cities more than hotels.
Under the following links the press releases from IPK's World Travel Monitor® Forum can be downloaded. The Forum is organized every year by IPK International in cooperation with ITB Berlin, the world's leading tourism fair.
– “Tourism on growth path despite terror” (Download the press release in English or German)
– “Europeans play safe by switching destinations”
(Download the press release in English or German)
– “Asian outbound travel boom to continue in 2017” (Download the press release in English or German)
– "US Outbound Travel speeds up - Brazil crashes, but upturn expected" (Download the press release in English or German)
– "Sharing Accommodation impacts cities more than hotels" (Download the press release in English or German)
In addition, changes in Asian travel habits have been recognized, but – generally speaking – the Asian outbound travel boom will continue in 2017, according to the experts at IPK’s World Travel Monitor® Forum in Pisa, held 3rd - 4th of November 2016. Also, the US Outbound Travel speeds up - although Brazil crashes so far this year, but an upturn is expected. In addition, interesting results of the World Travel Monitor® show that Sharing Accommodation impacts cities more than hotels.
Under the following links the press releases from IPK's World Travel Monitor® Forum can be downloaded. The Forum is organized every year by IPK International in cooperation with ITB Berlin, the world's leading tourism fair.
– “Tourism on growth path despite terror” (Download the press release in English or German)
– “Europeans play safe by switching destinations”
(Download the press release in English or German)
– “Asian outbound travel boom to continue in 2017” (Download the press release in English or German)
– "US Outbound Travel speeds up - Brazil crashes, but upturn expected" (Download the press release in English or German)
– "Sharing Accommodation impacts cities more than hotels" (Download the press release in English or German)
11 NOV 2016
IPK's Latest Special Travel Reports
We are excited to announce that our latest special reports based on 2015 data are now available for purchase. These reports provide the opportunity to obtain a detailed insight into a specific segment including a large mass of robust primary data from IPK’s World Travel Monitor®.
The latest reports are on:
– European Long Haul Trips/Trips to Asia/Pacific
– European Youth Travel
– European "Golden Generation" Travel
To all reports a “tailored” section can be added focusing on a specific destination.
If you are interested in the reports, please feel free to contact Madeleine Bullinger.
The latest reports are on:
– European Long Haul Trips/Trips to Asia/Pacific
– European Youth Travel
– European "Golden Generation" Travel
To all reports a “tailored” section can be added focusing on a specific destination.
If you are interested in the reports, please feel free to contact Madeleine Bullinger.
30 SEP 2016
Cruise tourists book more often with travel agencies and spend more money (Press Release)
In a special evaluation of the World Travel Monitor®, commissioned by ITB Berlin, IPK international examined interesting trends in cruise tourism:
In total, around 22 million cruises were made in 2015, which means an increase in the number of trips of 3 per cent compared to the previous year. Nearly a third of the global cruise tourists came from Europe.
The press release can be downloaded in English or German.
In total, around 22 million cruises were made in 2015, which means an increase in the number of trips of 3 per cent compared to the previous year. Nearly a third of the global cruise tourists came from Europe.
The press release can be downloaded in English or German.
13 SEP 2016
China’s desire to travel abroad remains unbroken (Press Release)
Commissioned by ITB Berlin, IPK International examined China`s outbound travel behaviour, drawing interesting conclusions:
In 2015, going on holidays was the most important reason for outbound trips and with Taiwan, South Korea, Thailand and Japan four of the Top 5 destinations of Chinese international travelers are located within Asia.
With an increase of 23 per cent in the number of international trips by the Chinese compared to the previous year, China`s growth in outbound travel is the world`s highest and several times the global average growth, shows the latest special evaluation of the World Travel Monitor®, commissioned by ITB Berlin.
The press release can be downloaded in English or German.
In 2015, going on holidays was the most important reason for outbound trips and with Taiwan, South Korea, Thailand and Japan four of the Top 5 destinations of Chinese international travelers are located within Asia.
With an increase of 23 per cent in the number of international trips by the Chinese compared to the previous year, China`s growth in outbound travel is the world`s highest and several times the global average growth, shows the latest special evaluation of the World Travel Monitor®, commissioned by ITB Berlin.
The press release can be downloaded in English or German.
22 AUG 2016
Family trips are on the rise (Press Release)
In a special evaluation of the World Travel Monitor®, commissionned by ITB Berlin, IPK International examined interesting trends in family trips abroad:
The number of European family outbound trips has grown over the last ten years despite facts like declining birth rates. Sun & Beach holidays remain the most popular type of family vacations but a change in travel destinations and an increase in requirements of family vacation have been identified.
The press release can be downloaded in English or German.
The number of European family outbound trips has grown over the last ten years despite facts like declining birth rates. Sun & Beach holidays remain the most popular type of family vacations but a change in travel destinations and an increase in requirements of family vacation have been identified.
The press release can be downloaded in English or German.
09 AUG 2016
Tourism in Times of Terror (Press Release)
Close to half of all tourists worldwide are changing their travel behavior, demonstrates the latest special survey of IPK's World Travel Monitor®, commissioned by ITB Berlin.
The threat of terrorism influences the travel behavior of 40 per cent of international tourists although the results varied significantly depending on the source market. Moreover, differences were also noted between various traveler segments. Clearly, 2016 will show substantial shifts between travel destinations.
The press release can be downloaded in English or German.
The threat of terrorism influences the travel behavior of 40 per cent of international tourists although the results varied significantly depending on the source market. Moreover, differences were also noted between various traveler segments. Clearly, 2016 will show substantial shifts between travel destinations.
The press release can be downloaded in English or German.
10 JAN 2016
ITB World Travel Trends Report 2015/2016
The ITB World Travel Trends Report 2015/2016 was again commissioned by ITB Berlin from IPK International, organizers of the 23rd annual World Travel Monitor® Forum, held at San Giuliano Terme, near Pisa, Italy, in late October 2015.
The report covers the main trends in outbound travel demand for the first eight months of 2015 together with estimates for the full year and initial forecasts for 2016, as presented at the Pisa forum (as it is widely known).
In addition, it focuses on various topics and market segments that were discussed at the forum. These included the growth of the Arabian outbound market and the continued strong performance of the city trips segment. Experts also held very timely discussions about how tourism destinations can recover from crises and the influential role of social media in the travel business.
The report in English can be found here. Happy reading!
The report covers the main trends in outbound travel demand for the first eight months of 2015 together with estimates for the full year and initial forecasts for 2016, as presented at the Pisa forum (as it is widely known).
In addition, it focuses on various topics and market segments that were discussed at the forum. These included the growth of the Arabian outbound market and the continued strong performance of the city trips segment. Experts also held very timely discussions about how tourism destinations can recover from crises and the influential role of social media in the travel business.
The report in English can be found here. Happy reading!