What image does my destination have?

What is the demand potential of my destination?

Tourism Research


Next to studies based on the World Travel Monitor®, IPK International is glad to offer you specialized and tailored studies, depending on your individual needs. We can assist you from the first idea of a study until the completion. IPK International is highly experienced in designing the questionnaire, completing fieldwork via one of our trusted and experienced partner institutes, data-handling and analyzing the findings of the study. Depending on the context we conduct qualitative and quantitative market research on a global basis, the research can be consumer as well as B2B-oriented:

  • Surveys representative of the population (Online/CATI)
  • Group discussions/focus groups
  • In-depth psychological interviews
  • Tourism expert interviews, travel trade interviews
  • On-site visitor surveys
  • Advertising and product tests


IPK International offers a full-range service or step-by-step support, depending on what is needed:

  • Questionnaire/Interview Guideline development
  • Field work/conducting interviews
  • Analysis incorporating conclusions and practical recommendations


Examples of Travel and Tourism Research Projects:

  • Market analyses/demand analyses
  • Analyses of future demand potential/tourism forecast analyses
  • Image analyses/motive analyses
  • Segment analyses
  • Product analyses
  • Price analyses
  • Target group research (typology/segmentation)
  • Customer satisfaction research
  • SWOT analyses
  • Competitor analyses
  • Marketing controlling/controlling of advertising campaigns
  • Trend analyses/tracking studies

For further information about Tourism Research, please This email address is being protected from spambots. You need JavaScript enabled to view it..


Gottfried-Keller-Strasse 20
81245 Munich | Germany
+49 (0) 89 82 92 370


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