How many outbound trips have the Germans been on?

Which is the biggest source market for sport holidays?

Which markets are spending the most on travels?

What is the profile of Chinese travelers coming to Europe?

What are the most preferred destinations of US travelers?

The World Travel Monitor® is an annual survey monitoring the outbound travel volume and travel behavior in all main markets worldwide, covering more than 90% of the World’s Outbound Travel Demand.

IPK International launched the World Travel Monitor® in 1988 based on the European Travel Monitor® which today forms an essential part of the World Travel Monitor®. Based on surveys representative of the population in more than 60 countries, over 500,000 interviews are conducted every year. Besides holiday trips, business trips as well as other private trips are included in the survey, which is an integral part for covering the total market.

The World Travel Monitor® is a unique tourism database and a basic tool for tourism strategies, marketing plans and masterplans. No other surveys or official statistics offer such comprehensive and directly comparable data on European, American and Asian travel demand and behavior. The questionnaire and the methodology used by the World Travel Monitor® is identical for all surveyed markets and therefore the data is comparable for all monitored countries.



The World Travel Monitor® provides data from the following source markets:


Austria | Belarus | Belgium | Bosnia | Bulgaria | Croatia | Czech Republic | Denmark | Estonia | Finland | France | Germany | Great Britain | Greece | Hungary | Ireland | Italy | Latvia | Lithuania | Netherlands | Norway | Poland | Portugal | Romania | Russia | Serbia | Slovakia | Slovenia | Spain | Sweden | Switzerland | Turkey | Ukraine


Argentina | Bolivia | Brazil | Canada | Chile | Colombia | Ecuador | Mexico | Paraguay | Peru | Uruguay | USA | Venezuela

Asia / Pacific and Middle East:

Australia | China | Hong Kong | India | Indonesia | Iran | Israel | Japan | Kuwait | Malaysia | Qatar | Saudi Arabia | Singapore | South Korea | Taiwan | Thailand | United Arab Emirates

All World Travel Monitor® data is available as:

  • Outbound travel data (trips abroad of a certain country)
  • Inbound travel data/arrivals (trips to a specific country/destination)

The prices for World Travel Monitor® data vary according to:

  • The number of questions/items requested
  • The number and the classification of the selected countries/regions
  • The form of the tables, e.g. cross-tables, special filter, etc.
  • The year of the travel data
  • The travel data delivery, e.g. tables only, tables and analysis, etc.
Purchase price reductions are given for multiple countries, questions selected or data from former years.

The findings extracted from the World Travel Monitor® can be provided in the following formats:

  • Tables only
  • Microsoft® Excel®
  • Analyses + Tables

The World Travel Monitor® is conducted as a multi-client study by IPK International. Main clients include ministries, tourist boards, tour operators, international hotel groups, advertising agencies, consultancies and numerous other parties of the industry.

For information regarding the detailed content of the World Travel Monitor® or for sending a data inquiry, please go to the

To check out some of our existing special reports analyzing different topics, please go to the


For further information about the World Travel Monitor®, please This email address is being protected from spambots. You need JavaScript enabled to view it..


Gottfried-Keller-Strasse 20
81245 Munich | Germany
+49 (0) 89 82 92 370


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